Newsletter – June 2019
Foreword
We are fast approaching the half year mark and have decided to introduce a newsletter to keep you our trusted partners better informed about activities, actions and developments. As a truly global business operating in more than 35 countries, we will share knowledge with you in new and innovative ways.
Key for any business is the web site which we have improved and made it easier for customers to log enquiries, in fact in the first 4 months of 2019 we took 668 enquiries which we distributed to you for further qualification.
Behind the scenes we have been working on a range of video marketing and product How To videos. The first of these videos is a new Swift-Cut corporate video aimed at reinforcing our product and brand image, this shows our facilities and the latest tables in production. Further product specific overview videos are being worked on and should be ready in the next month. Finally, and most importantly for our new and existing customers are the How To videos showing how to undertake a number of basic machine procedures and operation, this will ensure our customers have the right level of machine understanding and reduce the level technical support required on basic matters.
The year started well for Swift cut against a backdrop of mixed market conditions across Europe and the UK, some of which is related to the Brexit effect, we also acknowledge that we have presented a number of technical challenges with our pro-series product, you our partners have supported us in resolving these issues, significant improvements have already been achieved and it is expected that we will introduce ongoing machine enhancements in the coming weeks.
Swifty Launch
The Swifty 1250 plasma cutting machine will soon be available for orders.
We will keep you updated on the product’s availability and pricing as we are currently working on a Swifty 1250 sales pack for our overseas partners.
Swifty is a versatile CNC plasma cutting machine that offers great value for smaller workshops, education and artists. It’s easy to use, with a variety of cutting capabilities. All that’s required to operate it is a power source, an air compressor and a PC, giving the user freedom to work wherever they wish.
The Swifty range comes with exceptional leading features, offering the user an outstanding cutting experience. Offering huge value for money, the Swifty’s capabilities are surprising for such a small and affordable machine.
Visit our website to see the Swifty >
Pro Range – how does it stand out?
As you all know, at the end of 2019 we launched the new and improved Pro Range, our Mark 4 technology.
The Swift-Cut Pro (mk4) range comes with advanced industry leading features as standard, combined with easy to use and intuitive software. The Pro range is designed to take metal cutting to another level – its broad capabilities offer exceptional high-end cutting solutions at low prices.
With soft sense pneumatic plate referencing providing a speedier operation and a new CNC controller enabling improved DTHC – just two of the many improvements that ensure Swift-Cut is always leading from the front in terms of smart cutting solutions and innovation.
With the new DTHC system (digital height control) and the DCC (dynamic cutting control) a higher cutting quality and increase consumable life is achieved than other systems that incorporate the same power source,
Cut recovery is possible on the Mk4 due the encoded stepper motors and linear rails, intelligent cut recovery allows a user to return to the original position in the event of a loss of arc or other cutting error, additionally plate alignment means that the plate nest can be aligned to the actual plate even if it is not parallel to the rails. The alignment is easy with the pro range standard laser aid for fast positioning.
The users also now have the ability to import files such as JPEG additional to DXF and DWG.
See the Pro range >
Success stories from our Swift-Cutters
Read about money being saved, time being cut, possibilities being realised and much, much more. Swift-Cut firmly believe in the value one customer can get from another, it far outweighs anything we do – we can tell you all day long how good our product is, but when you hear it from our customers, the businesses you can relate to – that’s when our machines truly come to life.
Full Metal Solutions
Foursquare Farm Buildings Ltd, UK
See our Swiftcutter >
Sales & Marketing platform to support our partners
We have created a new marketing and sales platform in order to better support all our partners in their sales and marketing strategy for the Swift-Cut machines.
It will be continuously updated and improved with documentation, images, videos (marketing, technical / how-to videos) and you will have access to it at any time, all you need to do is access the link provided by Swift-Cut
Visit the Swift-Cut file sharing platform >
Swift-Cut Team – Introductions
The Swift-Cut team is progressing at a pace, we have new starters in 2019 brought into our business to strengthen the team in commercial, technical and customers services.
Simon Cubitt
Sales & Marketing Director
Simon Cubitt is welcomed to the Swift-Cut business from JCB where he worked as a Global Business Development Manager for the Teletruk Industrial Division. Apprentice trained in fabrication engineering he has strong profile cutting experience gained during his time working for British Steel as a plate and profile sales manager. Simon has automotive experience with GKN Auto-Structures working with clients including JLR, Aston Martin and Bentley. Simon will bring a wealth of sales, marketing and distribution development experience along with the systems and structure associated companies like JCB.
RJ Bordner
Regional Sales Manager
We are delighted to welcome RJ Bordner to the Swift-Cut USA Team, RJ will be managing the North Central states of Wisconsin, Illinois, Ohio, Michigan, Indiana, Kentucky and Tennessee. Prior to joining Swift-Cut, he excelled in the positions of Product Design Engineer, Sales Engineer, and most recently Sales Manager – working with international commercial truck manufacturer Navistar, Smalley Steel Ring, and Midland Stamping and Fabrication in their Heavy Truck and Agriculture Div. RJ’s background and experience will position him well towards growth and success in the Great Lakes Region.
Marie Whitehead
Aftersales Support
Marie is welcomed to the Swift-Cut business and will holds a key commercial role at Swift-Cut in supporting the development of the systems and procedures that improve our after sales support for our customers around the world. Marie has extensive sales administration and aftersales experience gained in several different commercial roles including time working for SKY in the UK
Michael Lowe
R&D Technical Documentation
Michael Lowe is welcomed to the Swift-Cut UK business in April 2018 from Rolls Royce where he was a technical author. Michael who holds a aeronautical engineering degree will work within our UK R&D department, using his experience his initial tasks will be to update company procedures, controlling documentation and support in making instructional videos.
